Repositioning a Series B platform from 'tool' to 'system of record'
A noisy product story was leaving deals on the table. We rebuilt the wedge, the pricing, and the homepage — then rolled it through sales enablement.
A small slice of what we've shipped. The full library lives behind NDA — happy to walk you through more on a call.
An AI-driven platform giving independent dealers the same marketing firepower as the giants — automated campaigns, generative creative, and real-time performance dashboards.
Replacing decades of paper records with a structured, queryable system clinicians actually use. From OCR-powered ingestion to a clean longitudinal patient record.
A noisy product story was leaving deals on the table. We rebuilt the wedge, the pricing, and the homepage — then rolled it through sales enablement.
Cohorts hid the truth. Five days of analysis pinpointed the leak in week-2 activation and the lever in onboarding nudges.
We mapped the highest-leverage internal use-case, prototyped on real documents, and handed the team a clear adoption plan.
Embedded three days a week. Built the operating cadence, hired the city leads, and stepped out clean.